Module 1: Introduction to Events Management in the Digital Age

The purpose of this module is to welcome and introduce the course and the curated course journey. This module focuses specifically on introducing event planners to the multitude of changes that have affected the events industry over the last two years and how the industry has responded and adapted. We unpack the primary event trends that have emerged in the 2020s and discuss their influence on event design and management. The new skill sets and competencies required to compete and be successful in the modern eventing industry are introduced, so that event planners can have a sound understanding of what is required to run events in this forever-changing landscape. 

Module 2: The dynamics of setting up an unforgettable event

This module introduces event design strategy to encourage event planners to think differently about how they approach designing and creating event experiences. The first part of the module unpacks  how to design and plan an immersive event experience and a participant experience journey. The second part exposes learners to disruptive event formats, unconventional eventing design strategy, tactics and provides international examples of events where the standard event model has been disrupted successfully.

Module 3: Pitching for an Event and Successful Sponsorship Procurement and Management

This module has been designed as a guide on how to create and to present successful pitches and how to successfully tier, procure and manage sponsorships. Event planners will learn from clients who have been on the awarding end of multiple pitches and sponsorship proposals. Our guest instructors cover how to create a winning presentation, what makes a presentation stand out and what are the biggest mistakes event planners commonly make in their pitches and presentations. A blueprint is provided on how to collate, design and deliver a winning pitch.

Module 4: Effective Speaker Selection and Management

This module outlines and explains the strategic reason for including speakers into your events, discusses the challenges faced by event planners and provides practical solutions for content planning and speaker selection. The module teaches event planners how to plan event content effectively, brief speakers successfully and ensure the event audience remains engaged in the event content.

Module 5: Experiential Marketing, Brand Activation & Social Media Integration and Management

The first part of this two-part module teaches experiential marketing strategy and presents event planners with an approach to designing an impactful experiential campaign and/or event. Social media and experiential marketing integration is explained, as well as how creative brand activations can be integrated into social media campaigns. The second part of the module teaches social media integration from a strategic brand perspective. 

Module 6: Creative Catering, Sustainability and Wine Education

This two-part module focuses on creative event catering, wine education and beverage selection for various event styles. The first part offers a progressive look at creative event catering, sustainability practices, event catering trends and health and safety requirements. The second part of the module offers fundamental wine education that every event planner should know, so they can select the perfect wines to accompany any occasion and meal.

Module 7: Elevating Event Experiences

This module covers all of the creative and tangible details involved when compiling an event experience. The first part of the module covers event and brand corporate identities and how they should be translated into the event experience through set, décor and design elements. Event planners are taught how to create and design spaces in their events and how to utilise software programs for event layouts. Tangible assets such as staging, sets, activation stations, décor and bespoke event collateral are all covered in this module.

Module 8: Project Management, Event Operations and Health and Safety

This two-part module has been designed to provide support to event managers by introducing logistics and operations processes for live, online and hybrid events.  Event planners are offered a fresh look at effective event project management and project management software tools. The second part of this module focuses heavily on health and safety compliance with a large focus on best practices for Covid-19 safety protocol for events and rapid testing at events. Event liabilities are discussed and guidance is provided on how to effectively set up a safe and compliant event for both the event crew and guests.

Module 9: Event Finance and budgeting

This module teaches event planners effective ways to compile and create event budgets and how to manage the financial requirements of an event project. The module includes vital real-life learnings and applications relevant to event management budget creation. We cover financial documents for client presentation, cash flow management, managing and calculating the profitability of an event and post event reporting.

Module 10: Eventing in the Digital Age

This extensive module provides event planners with up to date information and knowledge about the full suite of technological advancements and digitization influencing event strategy, design, planning and management. The module covers all you need to know about creating and running successful webinars, event streaming, online events, hybrid events and the future of event management.  The module explains Augmented Reality and Virtual Reality and how they are being used to enhance event experiences and how they can be successfully integrated along with the most current event tech into events. The module also features an extensive section teaching event planners about artificial intelligence and the way A. It is already being used on a daily basis in event management and how it is transforming the landscape of event management in the future.

Bonus Material

• A free bonus Masterclass is included with top tips and hacks for event entrepreneurs: the things that nobody teaches you is delivered by our Course Director and is based on her extensive experience has an event manager, business owner and entrepreneur.
• A free bonus of event tech, event software and event platform videos are showcased in the course. This is a huge time saver as we’ve collated and filmed demos so that you can see and experience some of the top platforms and software programs without having to spend hours searching through the internet and setting up individual demonstrations.
• A variety of custom-made event management templates and checklists are provided that you can use to make planning and managing your next event a seamless and supported experience.