Upskill to win in the new world of events!

Book your spot for our 2022 course now and take advantage of our special offer.


✓ Are you feeling overwhelmed by all the changes in the event industry?

✓ Do you feel scared of all the new event tech and unsure of how it all works?

✓ Are you aware of all the Covid-19 safety protocols you need to have in place for a hybrid or live event?

✓ Are you just winging it and hoping for the best when selling or planning virtual and hybrid events?

We get it. A lot has changed and it can be overwhelming!


Magnette Academy has developed the progressive and forward-thinking, Event Management Course for the Digital Age to support you.

This is the most up to date, holistic and practical guide to Event Management.

Our course has been designed specifically to upskill event planners so that they can confidently create and execute seamless, cutting edge and safe events.

The Course

🎓 12-week, multimedia online course

🎓 Learn from international business leaders and industry experts with real life case studies and examples

🎓 Dynamic multi-faceted learning: Learn through video masterclasses, guest lectures, interviews, group coaching calls and the latest global event best practices

🎓 Progressive and future-focused to ensure you are ahead of the pack and equipped to run successful and safe events

🎓 Learn about all event tech and the technological developments that have affected the industry in an easy to understand way and learn how to integrate these assets into your next event experience

🎓 Free bonus material and event templates

🎓 Designed for event professionals in the meeting, incentives, conference and events industry and aspiring event professionals

🎓 With input from industry experts, we guarantee insightful content and practical how-to guidance on best practice across the various topics.

2021 & 2022 Course Commencement Dates

Please note that placement is limited so book now to ensure you are skilled for eventing success.

18 October 2021 - SOLD OUT

Next Intake - 02 May 2022   

For more information about this leading-edge event management course:

Course Collaborators and Partners

Venue partner: Spier Hotel and Wine Farm with Instructors Executive Chef Yusuf Abrajee and Senior Red Wine Maker Johan Jordaan 

Spier Hotel & Wine Farm in the Stellenbosch Winelands welcomes movers and shakers from all over the globe to its 12 different meeting venues. Varying in size and ambiance, these host over 200 events annually, from large blue-chip corporate conferences, exhibitions, and brand launches to stylish cocktail parties, dazzling award ceremonies, memorable team-building, and exquisite weddings. The four-star country-inspired Spier Hotel on the property has 153 rooms to accommodate delegates. 

Masterclass Instructor: Roland Sweet. CEO of LittleBig Productions

Roland is the founder and CEO of LittleBig, a creatively lead production company that services both local and international advertising agencies, brands, and media houses. Roland has a wealth of global and local event experience with international brands, specifically with regards to videography, content creation, event streaming, and the digitization of events.

Masterclass Instructor: Mic Mann: CO-CEO of Mann Made and Singularity U SA

Mic is a storyteller, futurist, entrepreneur, investor and speaker on how exponential technologies can help to #futureproofAfrica. After completing his honours degree in scriptwriting, directing, and producing film at AFDA, Mic joined as co-owner of the family business, Mann Made. This award-winning experiential brand agency has worked with top global and local Fortune 500 companies. Mic has 23 years of experience in the media, marketing, and eventing industry. Mic is also one of the leading experts in in Virtual and Augmented Reality globally and he is the creator and host of Exponential Africa, an online show that focuses on thought leadership and innovation.

Nomfundo Matlala – CEO of Marche Media

Nomfundo is a Senior Brand and Media strategist currently serving as CEO at Marche Media. Nomfundo believes that insights and analytical skills are not only a fundamental part of strategic excellence, but are also the building blocks of critical thinking when building lasting relationships with consumers. In addition to managing the film and television business of Marche Media, she continues to contribute with strategic leadership for the National Film and Video Foundation as a Council member. 

During her earlier years in brand development at Unilever and Woolworths, she was recognised for her excellence in digital executions and growing market share. She holds a BA in Motion Picture Medium from AFDA, Cape Town from 2007 and multiple business related certificates related to brand building, development and digital strategy. 

Masterclass Instructor and Magnette Academy Expert CoachCarissa Rapolthy. Managing Director and founder of Urban Striker

Carissa is a highly experienced marketeer with more than 15 years’ experience in the Brand Activation and Event Management Industry, not only from a creative point of view, but also as an entrepreneur navigating her way through the financial side of running a business profitably. After 10 years working in the Brand Activation industry she made the bold move to start her own agency, Urban Striker, which is now in its 10th successful year of operation.  Urban Striker is an Experiential Marketing agency bringing Brand Experience to life by keeping their ears to the heartbeat of communities, engaging them through impactful, relevant and memorable experiences. 

Masterclass Instructor and Magnette Academy Expert CoachNicole Biondi. Marketing Director, Public Speaker, Host and Development Coach

Nicole Biondi is a skilled strategist and communicator with a wealth of event design and management expertise; public speaking prowess, transformational coaching and facilitation skills. She has more than 15 years’ experience in the fields of marketing, communications and PR within a number of sectors. Nicole has worked with organisations and clients across a diverse range of industries. She has organised and participated in events both large and small in cities across the globe. A fan of keeping connected to the pulse of a variety of industries through “side-gigs”, she is also a performance poet, voice artist, MC, giver of talks, writer and a personal development coach. 

Masterclass Instructor: Michael Jackson. Managing Director, Strategist and Public Speaker

As a keynote presenter, facilitator and professional conference speaker, Michael Jackson has already applied his communication and marketing expertise to audiences at over 2 700 conferences and events across 46 countries. An informative and inspiring speaker on innovative human and business change, he has addressed world leaders and global CEOs. Passionate about what he does, Michael creates and delivers outstanding, tailored talks combining immediate, up to date stories of market-relevant business information with the historic, current and future dynamics of business change. Jackson ensures his audiences become completely engaged, think differently and are better able to react to the complexities brought by massive, constant change.

Ella Kieran – VP of Marketing WPP

Ella is Vice President of Marketing for multinational communications market leader WPP Plc. Responsible for experience multi-channel marketing strategies that reflect and promote the 100,000+ group employees in 112 countries. Ella joined WPP in 2009 as Director of the WPP Innovation camp Stream, building out an international programme of sponsored events, named by WIRED as “One of the World’s Best Technology Conferences”. In 2019 Ella took the management responsibility of WPP brand events and broader marketing remit; launching WPP at the tradeshow CES; and creating ‘WPP TV’, a live-broadcast platform for WPP. Recognised as a ‘Young Global Shaper’ by the World Economic Forum; Ella has lived and worked in New York and London.

Sarah Baldock | CEO of be-good

Founder of be-good, pioneering a disruptive & dynamic approach to corporate events. Her track record for developing deep engagement and powerful live communications strategy for corporate stakeholders is unparalleled. For the past 12 years she has used her experience in theatre, television & live production to activate communities in the digital age, for an impressive roster of clients around the world. be-good produce innovative live and virtual communication solutions for a range of fortune 500 Hundred companies including; WPP, Google, LinkedIn, Ipsos MORI, Kantar, British Airways and Coca-Cola to name a few. Over 12 years Sarah and her team have produced numerous large scale live events in exciting locations around the world from their base in London.  As a business they are known for their creative, holistic approach to event design to deepen audience engagement and generate participation.

Genius Phila Mnywabe – Marketing Manager and Brand Specialist

Genius is a passionate 360 marketing professional with 15 years’ experience in the brand management arena. He has diverse industry experience including retail, agency-advertising, FMCG and financial services. His most memorable work to date was the Oude Meester campaigns, partnering with international super stars Jamie Foxx and Idris Elba, Genius was the Marketing Manager for Oude Meester and oversaw the strategy development and rollout of both of these campaigns. He also lead the team credited with repositioning Klipdrift brandy  into a contemporary urban brand. He currently applies his trade at Sanlam Private Wealth as their Marketing Manager. Genius is well versed in strategy, product development, experiential marketing and digital integration.  

Luke Potter - Events, Sponsorship, CRM Specialist and Entrepreneur

Luke is a proven marketing leader with over 20 years of experience in sales, eventing, sponsorships and experiential eventing. Luke has held management positions in International liquor companies Distell and South African Breweries (SAB) specialising in eventing, sponsorship and CRM. He has led both eventing and sponsorship teams nationally and has also managed  the consumer relationship program (CRM) for Distell. Luke has led sponsorship and event management teams to oversee various liquor sponsorships at festivals such as Ultra Music Festival, Cape Town Jazz Festival, Sevens International Rugby and the fan zones at The FIFA International Soccer World Cup. Luke is still part of the marketing team at Distell and most recently has been supporting various liquor brands with digital experiential projects during lockdown.

Before joining the liquor giant SAB, Luke founded and successfully ran a national experiential marketing and events agency. He is still an avid entrepreneur and is the founder and director of an online sports boutique store which delivers unique consumer journeys and online experiences.

Marisa Logan - Digital Marketing Strategist, PR Specialist & Podcast Host

Marisa is a digital marketing strategist and podcast host, with over 14 years of international public relations, digital marketing and social media experience. Marisa founded Stream to pursue her passion for supporting start-ups and solopreneurs accelerate brand awareness and scale their businesses online, through specialised workshops, online Courses and personal strategy consulting.

Marisa has international experience working both in South Africa and in London with iconic brands Samsung, the London Summer Olympics and Universal Pictures to name a few. Marisa also founded and managed an award-winning boutique PR agency in Cape Town, Butter Knife PR. Her agency managed accounts such as the Australian retail giant The Cotton On Group and worked with international liquor brands Glenfiddich, Grant’s and The Balvenie.